Parent power is the
driving force behind Lister Steps. The Liverpool-based charity was
set up in 2000 by a group of parents determined to address the lack
of local childcare in Tuebrook, one of the most deprived wards in
England.
Its playgroup, after
school care and day activities proved an immediate success, enabling
many local parents to enter full-time employment for the first time.
In 2004, the charity moved into a new building thanks to a £125,000
loan from the ACF and £285,000 in mixed grants and loans from
other organisations.
The charity earns
its income through childcare fees, supported by the Working Families
Tax Credit which pays up to 80 per cent of costs for the least
well-off people. Its original goal was to achieve financial
self-sufficiency by 2007.
But in late 2005,
Gaynor realised the business model wasn’t working. “We had the
typical mindset of a charity – to charge as little as possible and
rely on external funders,” she says. “But we weren’t bringing
in enough income and I was working non-stop to get more funding.”
That winter, she
asked the ACF to help alleviate the charity’s financial problems.
ACF put together a new financial package, comprising the original
£125,000 loan and a further £130,000 grant to pay off any
outstanding debts.
“It was a
lifesaver for us,” says Gaynor. “But rather than just bailing us
out financially, which would have been a short-term solution, the ACF
also gave us invaluable mentoring support. They looked at the cause
of the problem.”
As a result, Lister
Steps has modified its business plan to focus on future financial
sustainability. Today, the centre takes its profit margins seriously.
But even though prices have had to rise, they haven’t lost any
clients.
“We all live in
the same community and face the same issues,” says Gaynor. “It
doesn’t feel like we’re the service provider and the families are
the beneficiaries. We’re all in it together.”
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